Call for Papers

Submit your research on simulation and synthetic data for web-scale information access.

Workshop Scope

Web platforms change as people use them. Users react to what is recommended, systems learn from those reactions, and side effects such as filter bubbles, popularity bias, and uneven exposure build up over time. Fixed test collections show only a snapshot of this process. Simulation lets researchers follow these dynamics in a setting they control and can repeat, and large language models have made it much easier to create synthetic users, interactions, reviews, and dialogues.

This progress brings open questions. How closely do LLM-generated users resemble real ones? For which evaluation purposes is synthetic data appropriate? How should privacy, data utility, and fairness be balanced against each other? Which ethical risks come with generated data? And how can simulation-based results be repeated and compared across studies?

Topics of Interest

The workshop covers, without being limited to:

Users and interaction
Simulated users and synthetic profiles, LLM-based simulators, and checking them against real behaviour
Creating synthetic data
Ways to measure how close synthetic data is to real data, privacy–utility trade-offs, and using or adapting LLMs as generators
Developing and evaluating algorithms
What a simulation environment needs to offer, reinforcement learning in interactive settings, and how to simulate and benchmark RAG pipelines
Bias and ethics
Reducing and avoiding bias, transparency and accountability, misuse, and diverse, inclusive personas
Reproducibility and tooling
What reproducibility means for simulations, standards for comparison, FAIR practices, and open-source infrastructure

Fit with The Web Conference

The workshop fits most closely with three tracks of The Web Conference 2027:

Search, Recommendation, and Retrieval-Augmented AI
Simulated users and synthetic data for training and evaluating search, recommender, and RAG systems
Evaluation, Human Computation, and Resources
Reproducible evaluation methods, simulation as a complement to studies with human participants, and shared datasets, tools, and benchmarks
Security and Privacy
Synthetic data as an alternative to sharing real user data, and the privacy risks of generated data

Beyond these tracks, the workshop also gives neighboring web-oriented communities, such as user modeling, social computing, and web mining, a place to meet around a common methodological topic.

Submission Types

Long papers

6-8 pages

Short or work-in-progress papers

2-4 pages

Demos

Reports of negative results

Position papers

Opinion pieces, methodology proposals, or brief surveys

The paper template and any remaining page limits will be confirmed with the submission link.

Submission Guidelines

Review Process

Each submission is reviewed double-blind by at least two experts. Reviewers assess:

Outcomes

How to submit →Important dates →